Strategy and optimisation to generate more leads

Presentation of the company

HAAS AVOCATS represents clients at national and international level on issues of intellectual property, new technologies, information and communication law, data protection, e-health, e-commerce, e-marketing and also on business law.

Creation

2002

Type of activity

Law firm

Company size

19 employees

Initial need

Law firms are a very good example to illustrate the interest of inbound marketing. Indeed, all the ingredients are combined to create a situation where a relevant web marketing strategy can make the difference.

Great competition and therefore a difficulty to differentiate oneself.
Numerous specializations and specific expertise
Prospects that need a high level of confidence to convert into customers.

Solutions

DigitaWeb developed and implemented an Inbound Marketing strategy for HAAS Avocats. This type of strategy, which allows to attract new clients by highlighting your expertise and skills, is perfectly adapted to law firms and their legal obligations:

Development of a complementary strategy with the company's existing communication operations: events, trade shows, breakfast, etc.

Technical optimization of the website and implementation of an SEO-optimized content creation strategy have considerably increased the qualified traffic of the site.

Creation of a site on Wordpress and equipped with the indispensable tools of digital marketing: Blog, Landing pages, Download and newsletter subscription forms, Call-to-action, etc.

Coaching by a consultant on the creation of a complete conversion tunnel through workshops and a personalized follow-up

Results

The strategy and actions deployed have led to the following results:

+137%

Unique Visits

In 2 years of managing the referencing of the haas-avocats.com website, the traffic of the site has more than doubled.

x3,75

Referenced keywords

Today, the firm is referenced on the first page of Google on very competitive keywords such as "lawyer specialising in companies".

24K

Leads generated

The aim of the strategy is ultimately to turn qualified visitors into quality, mature prospects.

Implementation of marketing and digital actions to generate more leads