Attracting and recruiting artisans with inbound marketing

Presentation of the company

Through its new brand IZI by EDF, EDF markets local services, in particular small works on demand, renovation services, supply and installation of equipment, and also offers products and services from its EDF Group subsidiaries and selected partners.

Creation

2014

Type of activity

Local service

Company size

+100 employees

Initial need

In order to carry out work for IZI by EDF customers, the IZI by EDF Network selects the professionals who will be able to respond to the more than 300 services offered.

The whole challenge was then based on the recruitment of craftsmen.

The IZI by EDF Network did not have a blog to attract qualified leads nor a conversion tunnel dedicated to the professional part.

Solutions

To meet the challenges of the IZI by EDF Network, we have set up a complete inbound marketing strategy :

Creation of a blog within the CMS Hubspot, in order to attract craftsmen on a blog dedicated to them.

Definition of the persona until the implementation and writing of a strategy of SEO optimized content to attract traffic on the blog.

Realization of a complete conversion tunnel and implementation of automated nurturing workflows to generate qualified leads.

Results

With our support, the IZI by EDF Network has been able to observe an increase in its marketing performance :

800

New contacts

Generated through a complete conversion tunnel.

18%

Conversion rate

Observed on the landing-page recruiting artisans.

He speaks better of us

" " The Digitaweb team did a great job with us. Their Hubspot expertise and lead generation advice was a real asset."

Guy de Feuardent

Marketing - IZI Solutions

Attracting and recruiting artisans through inbound marketing