Developing natural traffic with inbound marketing

Presentation of the company

Manpower meets companies' needs for flexibility and permanent recruitment, while developing the skills and career paths of individuals.

Organized as a network of 700 temporary employment agencies, Manpower France - a brand of ManpowerGroup France - offers its permanent, fixed-term, temporary and work-study recruitment solutions to nearly 80,000 client companies (SMEs, large French and international companies) in all sectors of activity.

Creation

1948

Type of activity

Recruitment Solutions

Company size

+ 3 600 employees

Initial need

Manpower had set up a blog on their Direct Recruitment site that did not generate natural traffic. In fact, the traffic on Manpower's Direct Recruitment site came mainly from paid sources, and natural referencing had almost no visibility.

One of Manpower's challenges was also based on lead generation. Although the company had placed certain forms on its site, the implementation of a complete and optimized conversion tunnel was necessary to generate qualified leads.

Solutions

To meet these two objectives of traffic and conversion, our agency has carried out a complete inbound marketing support :

Redesign of the blog within the Hubspot CMS, accompanied by training on how to use Hubspot.

Definition of personas until the implementation and writing of a strategy of SEO optimized content to attract traffic on the blog.

Realization of a complete conversion tunnel and implementation of automated nurturing workflows to generate qualified leads.

Coaching by a consultant on the entire strategy , training on different themes (landing-page, CTA, mailing) so that Manpower gains greater autonomy.

Results

With our support, Manpower has been able to observe an increase in its marketing performance :

600

Leads generated

Through the implementation of lead generation systems.

+171%

Increase in organic traffic

Thanks to regularly published SEO-optimized content.

30K

Re-engaged contacts

Targeted mailing campaigns have resulted in the re-engagement of more than 30,000 contacts.

He talks about it better than we do

"DigitaWeb has multiple expertises that allowed us to successfully integrate HubSpot and our Inbound Marketing strategy.

We really appreciated the quality of our exchanges and the team's involvement !"

Florent Chouvet, Head of Digital Marketing - Manpower

Developing natural traffic to generate qualified leads through inbound marketing