Initial need
Specialized in the field of human resources, ParlonsRH wanted to increase its visibility and notoriety in the digital space. Implementing a content marketing strategy through the regular publication of blog posts, ParlonsRH wanted to support its efforts through the optimization of its website.
ParlonsRH's aging website had shortcomings in terms of ergonomics, as the user experience was fraught with friction and did not offer accessibility commensurate with the brand's ambitions.
In addition, the site was not technically optimized for Search Engine Optimization (SEO), which undermined the efforts invested in content production.